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Advantages of Ecommerce Site

16 June 2014

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Having an ecommerce website can be a great competitive advantage for your business. Electronic commerce or e-Commerce is a term, which is widely used to describe any type of business transaction that involves the passing of information/data over the Internet. In the last decade, we have witnessed an explosion of e-Commerce websites appearing on the Internet. So, what is driving this new trend and what are the perceived benefits that are drawing so many businesses to create e-Commerce websites? There are many types of ecommerce solutions available for use with your business and the advantages can be great. Ecommerce websites have the ability to distribute, sell, or buy goods or services online through the transfer for funds with electronic networks or communications. The main benefits to having this type of site is that you can open up an online store with relative ease and avoid some of the overhead costs of a physical store location. E-commerce actually helps flatten the playing field between large and small businesses. In fact, many customers would rather do business with a small company rather than a large one because the customer service is more personal and interactive. It is accessible to clients 24 X 7, all over the world. This expands your geographical and customer reach, as your business is not limited to just clients or customers around your immediate physical location. You can showcase your products in a very user-friendly way through the use of online catalogue software, enabling your clients to easily find and purchase exactly what they’re looking for. Ø  Low Operational Costs Ø  Increased Customer Base Ø  Speed and Convenience For Customers Ø  Minimal Barriers To Entry Any e-commerce software worth it’s salt will provide you with a full featured site that is easy to maintain. It should also give you ample support for marketing your site to search engines for new visitors and to your existing customers. There are tried and true methods of both. Opt-in email advertising Search engine optimization Pay-per-click advertising Affiliate marketing In-site promotions (Coupons, Discount Cards, Specials, Featured Items) If you take the time and build a social media strategy, having an ecommerce store should increase the effectiveness of what you can achieve with social media.  There are exceptions to every rule but generally speaking for ecommerce the majority of your visitors/customers will be sitting at a laptop/computer when making purchases. It is easier for you to incentivise or ask them for a mention on Twitter or Facebook. It’s also slightly easier for them to do it if you use the right technology so consequently your new customer is more likely to oblige.

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