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Email Marketing Manager

5 March 2014

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Job Description
Our client is seeking an E-mail Marketing Manager who will be responsible for acquiring and retaining new

customers by integrating all facets of effective e-mail marketing. If increasing loyalty, improving retention and

engaging customers are your specialties, apply today!

Devise strategy, create, manage and implement new e-mail marketing campaigns, including working with teams to

design templates, copy, landing pages and offers designed to drive new customers.
Manage end-to-end email campaign workflow – including coordinating with product marketing, web designers and

facilitating reviews.
Organize A/B testing of new execution strategies and communicate findings and recommendations.
Recognize other untapped opportunities to drive conversion with email by researching collecting, and analyzing

data, leveraging internal and external resources/data sources.

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